About

Skills & Languages

Figma

FigJam

Sketch

Adobe Cloud

HTML

CSS

SCSS

JavaScript

jQuery

SEO

Webflow

Trello

Miro

Jira

Animation

Prototyping

AI Prompting

Spanish: Native

English & Hebrew: Professional

Feb 2025 - Present, Israel

Lead UX research from understanding the audience, creating personas, and identifying pain points and issues to solve them.
Design wireframes and mockups with versatile and complex design systems, and build interactive prototypes to clearly communicate to developers and clients how the interactions and final product will look.
Design and build responsive websites.

Sep 2020 - Jul 2025, Israel

Worked cross-functionally with the R&D team across multiple complex projects.
Led UX research to inform design decisions and user flows.
Designed wireframes and mockups for responsive websites, desktop applications, and iOS apps in both B2B and B2C projects, with a focus on the luxury sector.
Animated prototypes to visualize interactive flows and enhance user testing.
Contributed to the development of responsive e-commerce websites.
Implemented efficient design workflows: component building, variable structuring, and scalable design system creation.
Designed several AI features for enhancing user experience in a variety of B2B projects.

May 2018 - Feb 2019, Argentina

Worked with design, R&D, and product teams to redesign and maintain the company’s website.
Focused on SEO improvements to optimize search engine visibility.
Developed website components using HTML, CSS, and JavaScript.
Designed, built, and tested transactional emails to improve user engagement.
Worked within an Agile environment to deliver iterative design solutions.

Jun 2016 - Nov 2017, Argentina

Part of the R&D team, responsible for designing and building a customer service interface to improve user interaction and streamline support workflows.
Worked with the Marketing team to design and develop responsive landing pages and email templates, using A/B testing to optimize performance and drive user engagement and lead generation.
Designed media content for digital marketing campaigns, contributing to increased brand visibility and audience reach.

Jun 2017 - May 2019, Argentina

Led UX research, designed wireframes and mockups for projects “DailyHeroes” and “EventsHouse”.
Built prototypes and conducted iterative design testing to refine user experiences.

2018, Argentina

UX Research, user-centered design, user testing, wireframing, prototyping, accessibility, and user experience design fundamentals.

2015 - 2018, Argentina

HTML, CSS3, JavaScript, jQuery, React, SQL, and PHP.

2010 - 2015, Argentina

BA in Graphic Design from the Faculty of Architecture, Design, and Urban Planning at the University of Buenos Aires.

Melina Braverman, Senior Product Designer | meli.braver@gmail.com